JavaOne is an annual conference focused on topics involving the computer-programming language and housed in a cluster of three hotels in downtown San Francisco. Event signage involves a combination of show specific themed graphics that define the spaces of the event together with a set of informational and wayfinding signage elements that reinforce the theme of the event while focusing on content. Designs are developed to extend into a wide array of signage types and proportions. Many of the largest elements integrate into the existing architecture. The overall effect is a cohesive environment immersing attendees in event presence.