A change in ownership brought a fresh approach to the Warriors’ identity across many channels, contributing to their rise to the top of the league. InSite was tapped to refresh and enhance the VIP Corridors that lead from the parking lot to the arena bowl. Working with a variety of materials including wall covering, fabric, vinyls, acrylic, wood and brushed metal, drab hallways were transformed into an engaging set of guest experiences. Sequences of team history were interspersed with images of fans and bay area bridges as the connective tissue. Premium pieces create focal points in a continuously running set of background graphics. A set of player panels featuring the current roster is frequently the backdrop as cameras follow players from the court to the locker room.