The look and feel for 2015 included the use of high-profile city skylines for this Java focused conference in downtown San Francisco. These cities, combined with images of young people connected with them suggest the global demographics that define the Java world community. Designs are developed to extend into a wide array of signage types and proportions. Overarching show signage immerses attendees in the conference environment. Content focused wayfinding and session info signage reinforce the show theme.