Celebration of the league’s top talent in LA dominated the downtown core including the Staples Center, Los Angeles Convention Center and thirteen area hotels. Jumbo graphics, wayfinding kiosks, fence and bike barricade covers established a strong presence along Chick Hearn Blvd and at the Convention Center. With an arena style build-out at the LACC, there were essentially two full arenas to dress. A range of scales and materials integrating into 12 area hotels immersed guests in All-Star presence. From initial surveys identifying the footprint, concepts that extended to hundreds of custom treatments, extensive and specific player positioning, and managing fabrication and installation – InSite provided turnkey services.