NBA ALL-STAR New York 2015
When the league throws their biggest annual celebration in their home town you know it’s going to be huge. Capitalizing on the iconic subway graphic used in the logo, we flexed event graphics to give Madison Square Garden and Brooklyn’s Barclays Center their own identities within the larger program. Large scale entry graphics greeted guests at each venue. Event decor extended to the two arenas and ten hotels. We got a new perspective on the “city that never sleeps” working within very tight windows for implementation. Working with unions can be challenging but careful planning and steady efforts to coordinate with stewards and representatives contributed to a remarkably smooth installation experience.