When this shoe company rebranded to become Vionic, they wanted make an impact at MAGIC, the biggest apparel, footwear and accessories trade show in the US. We listened to them, discovering what set them apart in the marketplace, their demographics, and the critical functionality a new booth space would need to provide. From a set of concepts accommodating their needs, a design was chosen and refined to deliver a high level of visibility and brand awareness. Their new presence was so impactful that the show producers used the booth to anchor an entire section of the show floor.